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AmbITion Roadshow with Arts Council England, North West

Wednesday, April 22, 2009 from 10:00 AM to 5:30 PM (GMT)

Liverpool, United Kingdom

AmbITion Roadshow with Arts Council England, North West

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AmbITion Roadshow with Arts Council England, North West Ended Free  
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AmbITion and Arts Council England, North West invite you to the AmbITion/Digital Opportunities Roadshow
Organisations 2.0, the RFO in the Digital Age
We would like to invite you to a day of exploration, exposition, conversation and critical thinking around the digital opportunities for organisations as you think about artistic practice, organisational and audience development and business models in our digital age. Gain practical hands on experience of the Web 2.0 environment with hands-on sessions to inspire and provoke creative thinking on how to integrate Web 2.0 into your organisation. The Roadshow will showcase some of the most exciting models via talks, masterclasses and practical immersive sessions, and show you how to use them to their full potential. We will try to answer the following questions:
  • What technology and tools are available?
  • How do I use it?
  • Why would I want to use it - what are the benefits?
  • What does it mean for the artistic and creative process?
  • What does it mean for our management and organisational environment?
  • What role can technology play in audience development?
  • What about the future?
  • Why?
    The phrase Web 2.0 is being increasingly used, but often with little understanding of what it means. Web 2.0 offers genuine interactivity. It’s a two-way process that enables us to build communities, engage in dialogue and enrich experiences. This can include websites, YouTube, MySpace, Second Life, Facebook, mobile technologies among many others. This is not about grafting a token ‘digital’ strand to our activity, it's about changing the way we do things, as our audiences are. The good news is it doesn't need to be difficult, or expensive.
    Who?
    Chief executives, directors and senior managers of Arts Council regularly funded organisations should attend this opportunity to get thinking, get immersed and get participating with digital opportunities.
    When?
    22 April 2009
    How much will it cost?
    The event is free to the Arts Council’s regularly funded organisations.
    Where?
    AMBITION AGENDA - 22ND APRIL
    10.00am Tea/Coffee
    10.20am: Get Thinking!
    Welcome from Sarah Fisher, Arts Council England, North West
    10.40am: Introduction to the world of 2.0 by Hannah Rudman of AmbITion
    Hannah will give a speedy overview of the AmbITion project, explain the focus of the roadshow and talk about why digital development is essential for the arts sector. Explaining how changes in socio-economic and cultural behaviours affect the landscape in which we work, Hannah will show how digital developments create benefits and opportunities for any arts organisation. For more information on Hannah and her work visit: www.hannahrudman.com
    11am: Keynote: Alex Fleetwood
    Alex Fleetwood is a producer and games designer. He founded Hide&Seek with Gideon Reeling in 2007 after attending Come Out and Play in New York and believing it was the future, man. As well as Hide&Seek he works with artists and broadcasters on lots of things, including The Eternity Man, a film opera for Channel 4, and The Soho Project, an ARG for the London Games Festival. The Last Will was a multiplatform immersive theatrical experience from Hide & Seek / Punchdrunk Production in association with HP Labs and seeper. Alex will talk to us about how he was inspired by the experience of Alternate Reality Gaming, and how that opened up an avenue of collective creation through highly participative virtual and live experiences. For more information on Alex and his work visit: www.hideandseekfest.co.uk
    11:45am Comfort Break and Coffee
    12pm: Case Study: Bill Thompson, New Writing Partnership
    Bill, is on the board with New Writing Partnership and will present a case study of an arts organisation's journey through digital development. He will outline the organisation's journey, the results and the lessons learnt.www.newwritingpartnership.org.uk
    12.45pm Questions from the floor and debate with the morning’s speakers
    1pm: Lunch & Networking.
    A lunch bag will be provided.
    1:50pm: Introduction to NW social network and Get Immersed!
    2.15pm Get Immersed! Workshops and Seminars:
    Parallel sessions looking at practical things you can do to turn your organisation into a Web 2.0 organisation. There is a choice of sessions, please choose two.
    1. Social networking & mobile networking masterclass
    An opportunity to take your first steps in to social media. A hands on short workshop looking at tagging and feeding your website effortlessly, creating a page turning on line brochure, mobile live streaming and your very own voice to text service. This is a quick glimpse in to the potential of social media, and how the web can be integrated to work for you and your organisation. For the workshop you will require: Sign up to the Amb:IT:ion digital opportunities network (You will access your profile page during the workshop); Wi-Fi enabled laptop; Mobile phone capable of text messaging. www.pcmcreative.com. 25 max people per session.
    2. Participation masterclass with OurManInside
    Digital maverick Christian Payne is: www.OurManInside.com He will talk about his exploits using the latest social media devices and platforms and give everyone from beginner to expert new ideas about how to get audiences and stakeholders - and even politicians - engaging with you. 50 people maximum per session.
    3. 4iP masterclass
    Steve Manthorp is an artist, digital arts consultant, project manager. He will talk about 4iP, Channel 4 ‘s Innovation for the Public fund which aims to deliver publicly valuable content and services on digital media platforms with significant impact and in sustainable ways. Representing one of the biggest and most exciting calls-to-action for the delivery of effective, high quality, new and emergent digital media. 25 people maximum per session.
    4. Intellectual Property Advice masterclass
    OWN-IT will give an overview of the intellectual property (IP) issues around digital content and some of the solutions. Intellectual property advice from people who know that content and live experience is the business of the arts. 25 people maximum per session.
    4.30pm: Get Participating! Twitter Masterclass
    With the AmbITion team.
    4.45pm: Question Time & Plenary
    A chance to debate with the workshop speakers will answer your questions about digital development and reflect on the themes of the day.
    5.15pm: Closing Remarks & Close
    @getambition
    Follow AmbITion on twitter:
    Drinks and the Liverpool Art Prize
    At the end of the day join us for a glass of wine and the announcement of the winners of the prestigious Liverpool Art Prize 2009. This outstanding event is in its’ second year and has a fantastic selection of the City’s most highly rated visual artists. More information here: Liverpool ART PRIZE. Exclusive early doors opening for AmbITion 5.30pm Official public opening: 6 - 8pm This is offered to AmbITion guests in association with ArtinLiverpool.com.
    Live blogging
    The Ambition blog will be updated throughout the day by AmbITion’s digital content producer who will live blog the day, so those not at the event can follow what’s going on in real time
    Producing Digital Shorts
    AmbITion’s digital content producers will rove around gathering footage, interviews and vox pops to create short digital videos that can be accessed by all after the event
    Lunchtime artist talk:
    1.15 - 1.45:
    Take your Lunch and experience 3D in HD. Max capacity 30.

    Immerse yourself in this cutting edge art using cutting edge technology, as the artists take you on a 3D tour of their work. There will be the opportunity to question the artists on themes, technique and technology.
    Accommodation
    You can find a range of hotels by going to Visit Liverpool

    When & Where



    Novas Contemporary Urban Centre
    41 Greenland St
    L1 0BS Liverpool
    United Kingdom

    Wednesday, April 22, 2009 from 10:00 AM to 5:30 PM (GMT)


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    Hosted By

    AmbITion and Arts Council England, East Midlands




    What is AmbITion?

    AmbITion is a change programme for the arts and cultural sector – helping organisations achieve their 21st century sustainability ambitions through implementing integrated IT and digital developments.

    getambition.com

    getambition.wordpress.com